英语翻译How do you decide what you are going to buy in a superma

英语翻译
How do you decide what you are going to buy in a supermarket?Do you look in the refrigerator and the kitchen cupboards and make a list Do you think about what you want to cook and then buy the food you need Even if you do these things,the supermarket makes some of the decisions for you.Specialists in marketing have studied how to make people buy more food in a supermarket.They do all kinds of things that you do not even notice.For example,the simple,ordinary food that everybody must buy,like bread,milk,flour and vegetable oil,is spread all over the store.You have to walk by all the more interesting—and more expensive—things in order to find what you need.The more expensive food is in packages with bright-colored pictures.This food is placed at eye level so you see it and want to buy it.The things that you have to buy anyway are usually located on a higher or lower shelf.However,candy and other things that children like are on lower shelves.One study showed that when a supermarket moved four products from floor to eye level,it sold 78 percent more.Another study showed that for every minute a person is in a supermarket after the first half hour,she or he spends $0.50.If someone stays forty minutes,the supermarket has an additional $5.00.So the store has a comfortable temperature in summer and winter,and it plays soft music.It is a pleasant place for people to stay—and to spend more money.

你如何决定该去超市买东西了?你会查看冰箱、橱柜并列一个清单吗?你考虑过将要做什么菜然后再去买吗?即使你做了这些,超市也为你做好了选择.市场的专家已经研究了如何让人们在超市买更多的食物.他们采取各种方法,而这些你都没有意识到.例如,每个人都会买的简单、普通的食物,像面包,牛奶,面粉和菜油,这些在市场随处可见.你会经过许多有趣、昂贵的货物看你是否需要它们.越贵的食物包装越是鲜亮.这种食物放在与视线齐平易于看到的地方方便你去购买.而你想买的东西通常放的很高或很低.然而,糖果和其他小孩子喜欢的东西放在低货架上.一个研究显示当一家超市将货品从底层移到视线齐平位置时,它的卖出量要超过78%.另一个研究表明在最初的半小时,人们每分钟消费0.5美元,如果有人待上40分钟,超市将会增加5美元.因此超市在夏季或冬季都有适宜的温度,和舒缓的音乐.这些让人们喜欢呆在里面,更多地消费