英语翻译4.2旅游产品多样化来迎合旅游者新需求随着旅游市场的成熟和消费者需求的变化,游客的需求已逐渐呈现多样化和个性化.

英语翻译
4.2旅游产品多样化来迎合旅游者新需求
随着旅游市场的成熟和消费者需求的变化,游客的需求已逐渐呈现多样化和个性化.未来的旅游产品将由单一的游览观光产品向满足多种需求的休闲度假、商务考察等产品过渡.业务板块中增设“假日部”,由专人负责假日旅游产品的设计和操作.不断调整旅游线路、改进旅游产品,并结合不同地区游客的特点和消费心理,推出了一系列专项旅游线路和个性化产品.积极开拓特种旅游,着重研发高增值产品,占领高端市场.继续做好农家乐、自驾游、自助游、机票加酒店等自由行线路的推广和服务.摆脱低价抢客的低级竞争,在“差异化”上下功夫.满足顾客个性化、高标准的要求,把优质服务作为企业安身立命之本.
4.3 特色民俗主题活动吸引游客
这次调整节假日时间安排,增加了很多传统节日的假期,例如：中秋节、清明节、端午节,我们考虑要充分利用这一商机,从传统文化入手,将传统文化与旅游结合在一起,开发相关旅游线路和产品.作为引领旅游消费市场的旅行社业,必须根据消费者的需求和快速发展的新趋势,及时开发出新产品.当人们拥有更多的闲暇,越来越多的家庭或散客不愿参加大群体集体旅行,不愿受被别人支配和约束,而喜欢自主式的旅游方式.因此,个性化旅游方式将成为新的发展趋势.
目前旅行社并不缺乏各类长短线组团旅游产品,能满足各类带薪休假人群的需求.但从发展趋势来看,家庭式的散客市场必将成为旅游市场的主力军,而休闲度假消费群会迅速增长.这些人群对自由行、自助游的需求大幅增加,所以旅行社不能满足于现有的组团类一般观光型产品,必须开发更多境内外海岛度假、温泉度假、邮轮度假等更为轻松舒适的自由行服务和半自助游产品,以满足散客市场发展的需求.

4.2 diversify tourism products to meet the new demands of tourists
With the maturity of the tourism market and the changing needs of consumers, the needs of tourists has gradually becoming diversified and personalized. Future tourism products will be a single sightseeing products to meet the various demands of leisure, business studies product transition. In the business segment for additional "holiday," the person responsible for the holiday tourism product design and operation. Constantly adjust tourist routes, and improve tourism products, and combine the characteristics of different areas and tourists consumer psychology, with a series of special tourist routes and personalized products. Actively explore special tourism, focused on research and development of high value-added products, occupied the high-end market. Continue to do a good job in rural music, driving, self-help travel, such as free air tickets and hotel promotion and service lines. Chengke out of a low-low-cost competition in the "differences" in this regard. Satisfy customers personalized, high standards, quality service, as the foundation for the enterprise.
4.3 features folk theme activities to attract tourists
The holiday schedule adjustments, an increase of many traditional festive holidays such as: Mid-Autumn Festival, the Ching Ming Festival, the Dragon Boat Festival, we are considering to take full advantage of this opportunity, starting with the traditional culture, traditional culture and tourism will combine development Tourism and related product lines. Tourism as a leading consumer market of travel agents industry, must be based on consumer demand and rapid development of the new trend, and timely development of new products. When people have more leisure, more and more families or groups of 3,200 to join the collective travel, others do not want to be unencumbered by the constraints and, like autonomous forms of tourism. Therefore, the personalized approach will become a new tourist trend of development.
At present all types of travel agents is not the lack of short-term delegation of tourism products to meet the various needs of the crowd paid leave. However, development, the 3,200-family market will become the main force in the tourism market, and consumption and leisure group will be growing rapidly. These groups of free, self-help substantial increase in the demand for travel, travel agents should not be satisfied with the existing delegation of tourism products in general, more must be developed inside and outside the island getaways, spa resort, a cruise vacations more relaxed and comfortable freedoms and semi-self-service products to meet market demands of the development of 3,200.