英语翻译随着3G技术的推广应用和智能手机的不断推陈出新，手机广告势必成为今后几年最重要的广告形式之一。在广告日益强调“精

英语翻译
随着3G技术的推广应用和智能手机的不断推陈出新，手机广告势必成为今后几年最重要的广告形式之一。在广告日益强调“精准营销”和“有效到达”的大背景下，手机广告的分众、定向、即时、互动等优势将日益凸显。而手机广告媒体与传统媒体和互联网联合创造出的手机报、手机电视、移动广播、手机wap网站等新兴广告形式，将成为中国广告产业发展的新亮点。但是手机广告在发展的过程中由于虚假信息，垃圾短信等因素一直被广大用户所排斥，因此导致广大用户对手机广告的价值和发展前景产生怀疑。
本文运用广告学和传播学等基本原理，从手机广告的基本信息和我国手机广告的发展现状入手，分析我国手机广告发展过程中遇到的问题及解决对策。并对手机广告在我国未来几年的发展情况做一个预测。

With the promotion of the 3G technology application and the constant innovation of the smart phones,mobile advertising bounds to become one of the most important forms of advertising in the next few years.In the background of the increasingly emphasized "precise marketing" and "effective arrival",the advantages of mobile advertising,such as segmentation,orientation,instant,interactive etc.,will increasingly prominent.While mobile advertising media and traditional media and Internet joint create mobile news,mobile television and mobile broadcast,mobile wap site and other emerging forms of advertising,which will become the new luminescent spot in the development of China advertising industry.However mobile advertising in the course of development has been rejected by the masses of users,due to false information and spam messages,therefore they suspect the mobile advertising value and development prospects .
Based on the principle of advertising and communication,this paper starts from the basic information and the development of China mobile ads,analyzing the status quo of mobile advertising development process problems and solving counter measures,and predict the mobile advertising development situation in the next few years in China.