英语翻译物质产品的丰富和人们生活水平的提高,使人们需求层次发生了明显变化,过去只满足于吃饱穿暖、衣食无忧,而现在则注重生

英语翻译
物质产品的丰富和人们生活水平的提高,使人们需求层次发生了明显变化,过去只满足于吃饱穿暖、衣食无忧,而现在则注重生活质量、生活品位的提高,重视精神方面需求的满足.在商品的销售中,商品的策划者和消费者之间存在着微妙的关系,策划者要设计出如何吸引消费者,当中要用很多策略.现今社会,电信业也发展也越来越蓬勃,人们追求高质量的生活,移动电话几乎已经成为人们生活上不可缺少的东西,手机的套餐也因竞争激烈也层出不穷,中国移动和中国联通是我国移动电话网络的绞绞者,它们不断推出吸引消费者的套餐.中国联通是最近十几年兴起的网络通讯公司,也在短短的时间了做出了很好的成绩,他们主打的CDMA网络获得很好的评价,也不断策划出很多的优惠带给消费者,他们知道,现在的消费者已经不仅仅追求只能打电话和听电话这么少的功能,因此他们在策划大众消费者的产品或帮某些企业策划出合理又满意的方案时,他们都会针对消费者的需求去分析然后策划出令人满意的结果.本文主要是讲大部分消费者消费的心理研究,也着重在中国联通的策划方案如何去分析消费者心理,以小见大,有针对性地提出个人见解及建议.

With the improvement of material supply and living standards,people’s demand is also changing from basic food and cloth to decent lifestyle and psychological satisfaction.There is a subtle connection between merchants and consumers in the marketplace,and merchants have to adopt different marketing strategies to attract attention of consumers.The telecom sector is emerging to be a key business segment in the modern society,and mobile phone has already become an indispensable part of daily life for many consumers.The competition among mobile operators is intensifying,particularly on the charge issue.China Mobile and China Unicom are the two leading players in China’s mobile service market,and the two companies have been introducing numerous “set meal’ charge services for consumers.China Netcom,a relatively young player in the market,is reporting impressive performance in the last decade,and the CDMA network of China Unicom,has received wide recognition due in part to the attractive “set meal” charge packages.The company knows that simple calling services are insufficient to satisfy modern consumers,for which China Unicom is customizing their services for both individual and corporate clients to maximize value for clients.This article provides an analysis of consumer psychology as well as the client management strategy of China Unicom,based upon which suggestions will be given for future strategies of China Unicom.