英语翻译今年外资银行将在国内全面开展业务,银行业竞争更加激烈.从国内银行业的情况来看,银行全面开放后,受冲击最大,影响最

英语翻译
今年外资银行将在国内全面开展业务,银行业竞争更加激烈.从国内银行业的情况来看,银行全面开放后,受冲击最大,影响最深的首当其冲是分布在主要中心城市的商业银行.随着我国银行业竞争的加剧,城市商业银行一面接受来自于外资银行的挑战,一面受国内银行间的竞争和其自身内部问题的困扰,其处境愈发艰难.城市商业银行若想提高自身的竞争力,就必须清楚自己的市场地位,确定合理的目标市场,发挥自身的市场空间优势明确自身的市场定位.
本文从阐述城市商业银行的困境入手,通过对其所受外资银行挑战和行际间复杂性的分析,论述了城市商业银行的地方空间优势与市场定位之间的关系,即 地方空间优势为城市商业银行的市场定位提供了基础和依据,它指导着城市商业银行合理正确的定位.而正确的市场定位又是为了更好的满足地方空间优势的发展.最后通过上海银行的模式和昆明银行的模式分析了他们之所以能成功的原因,总结了经验,即办“市民的银行”,以中小企业和城市居民为基本客户群,为所在的城市提供金融服务才是最为核心的竞争力.
【关键词】 城市商业银行 地方空间优势 市场定位
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This year,the foreign capital silver about to in the domesticcomprehensive development service,the banking industry competition ismore intense.Looked from the domestic banking industry's situationthat,after the bank comprehensive opening,is attacked in a big way,affects deepest bearing the brunt is distributes in the main key citycommercial bank.Along with our country banking industry competitionintensifying,the city commercial bank accepts at the same time fromto the foreign capital bank challenge,at the same time receives thecompetition and its own internal question between the domestic bankpuzzle,its situation increasingly is difficult.The city commercialbank if wants to enhance own competitive ability,must the clear ownmarket niche,determine the reasonable goal market,displays ownmarket space superiority to be clear about own market localization.This article from elaborated the city commercial bank's difficultposition obtains,through to its receives the foreign capital bankchallenge and during the good border the complex analysis,elaboratedbetween the city commercial bank's place space superiority and themarket localization relations,namely the place space superiority hasprovided the foundation and the basis for the city commercial bank'smarket localization,it is instructing the city commercial bankreasonable correct localization.But the correct market localizationalso is for the better satisfied place space superiority development.Finally has analyzed them through the Shanghai bank pattern and theKunming bank pattern therefore can succeed the reason,summarized theexperience,namely manages "resident's bank",take mid- andsmall-scale enterprise and the city people as the basic customergroup,for the city which is at provides the financial service is themost core competitive ability.
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