英语翻译Model of consumer buyer behaviourConsumers make many buy

英语翻译
Model of consumer buyer behaviour
Consumers make many buying decisions every day.Most large companies research consumer buying decisions in great detail to discover what consumers buy,where they buy,how and how much they buy,when they buy and why they buy.Marketers can study actual consumer purchases,but learning zbout the whys of consumer buying behaviour is not so easy – the answers are often locked deep within the consumer’s head.
The central question for marketers is :how do consumer respond to various marketing effort the company might use?The company that really understands how consumers will respond to different product features,prices,and advertising appeals has a great advantage over its competitors.
Marketing stimuli consists of the four PS:Product,Price,Place,and Promotion.Other stimuli include major forces and events in the buyer’s environment:economic,technological,political,and cultural.All these inputs enter the buyer’s black box ,where they are turned into a set of observably buyer responses:product choice,brand choice,dealer choice,purchase timing,and purchase amount.
The marketers wants to understand how the stimuli are changed into responses inside the consumer’s black box,which has two parts:Fist,the buyer’s characteristics influence how he or she perceives and reacts to the stimuli; Second,the buyer’s decision process itself affects the buyer’s behaviour.

消费者与购买者行为模型
消费者是每天作出购买决定的人.许多大公司都调查消费者的购买决定细节,从而找出他们买什么,在哪买,怎么买及买多少,什么时候买,为什么买.市场能够明白现实中的消费者如何采购,但是要知道消费者购买行为却并不简单.因为答案被深埋在他们的脑袋里.
对于买卖人而言的中心问题是：消费者对于企业千奇百怪的市场推动力的反应如何?真正知道消费者对于不同的产品外观、价格和广告效应作何反响的公司方能具有雄厚的竞争力
市场激励机制坚持4P原则：产品、价格、地点、促销.其他的激励机制包括买方市场环境：经济、技术、政治和文化.这些均记入买方的黑箱之中,在那里,它们转化为一系列购买者的反应：产品的选择,品牌的选择,交易人的选择,购买时间和购买数量.
经营者想要明白激励机制是如何在消费者黑箱中反应出来的,这需要明白两部分：第一,购买者显著的表明他是如何察觉并对激励机制作出反应的,第二,购买者的决定反应出购买者的行为